Strategic Plan
Market trends
The global organic food market is growing rapidly, valued at over USD 120 billion and is growing at a CAGR of over 10%. Factors driving the growth of the market include increasing consumer health awareness, concerns about food safety, and demand for eco-friendly products. Furthermore, the functional food and health food market is also expected to grow rapidly as consumers become more proactive in their health care. Heaven Organic Thailand sees growth opportunities in these markets and is committed to developing products that meet the needs of health-conscious and environmentally friendly consumers.
competition
The organic food market is highly competitive, with a variety of players, including both large and small producers. Competition in the market focuses on product quality, price and product variety. Heaven Organic Thailand has a competitive advantage because of our experience and expertise in producing high quality organic mushrooms, our wide range of products and our strong customer base. We also focus on developing innovations and production technologies to increase efficiency and reduce costs.
Goals and objectives
Heaven Organic Thailand aims to become a leader in organic agriculture in the ASEAN region. In the short term, we focus on expanding our production base and domestic market, aiming to increase production capacity to 2,500 kilograms per day within 3 years, build a standardized processing plant, and develop new products that meet consumer needs. In the long term, we plan to expand our export market and enter the Stock Exchange of Thailand (mai or SET) to raise capital for future growth.
Marketing strategy
Heaven Organic Thailand uses a variety of marketing strategies to build brand awareness and reach our target customer base. We focus on building a strong brand, emphasizing product quality, sustainability and reliability. We use digital marketing to reach out to customers through online channels and build strong customer relationships. We also attend trade shows and events to promote our products and network with our partners.
Action plan
Heaven Organic Thailand has a clear and step-by-step operational plan to achieve its goals. In the first year, we will focus on expanding the planting area and increasing production capacity. In the second year, we will build a processing plant and develop new products. In the third year, we will start expanding the export market and prepare for the stock market listing. We have a capable and experienced team who will be responsible for implementing the plan and closely monitoring the results.
About Us
Our Mission
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Our Vision
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Our Core Values
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Get Connected With Us
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